The new asensio.com web site has launched today in commemoration of the 9th anniversary of the publication of Asensio & Company, Inc.'s first report on The Diana Corporation. After 9 years Diana is still remembered as the Internet's first great bubble stock and Asensio & Company, Inc.'s first success managing a large, concentrated short sell in what we now know to have been an "Information Cascade" market. We first shorted Diana at $110. The company went bankrupt.

Asensio was among the first NASD broker-dealers to create a web-site and to this date remains the only NASD/SEC to have a web-site dedicated to short selling. The then brand-new Internet media gave us the capability to distribute our report directly to investors, free from the media's editorial decisions. In fact, the whole initial purpose of creating the site was to be able to post our first Diana report on the web and to announce its avaiability on the PR Newswire. It work extraordinarily well. Not simply becuase of the distribution scheme. But becuase the report was right-on.

The new site prominently displays and promotes the positive impact of Asensio & Company, Inc.'s 10 year track record and serves as a platform to promote short selling and advocate the interest of short sellers and their organizations.

We hope you visit the new site and that its new format will entice you to study its content and will allow you to think of us in new ways.